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SimplyAnalytics Information

This guide provides detailed information and help videos about the SimplyAnalytics geospatial GIS information tool.

This tool allows researchers to discover and map or download spreadsheets based upon many data points and variables.

SimplyAnalytics -- the data and the tool

SimplyAnalytics (was SimplyMap)

SimplyAnalytics is a web-based mapping, analytics and data visualization program providing 65,000+ data variables. Users have access to demographics (census data), marketing data, consumer behavior (purchasing and product usage data including Consumer Expenditures), market segments, health, and businesses (points-of-interest, establishments, employees, retail sales) for States, Congressional Districts, Counties, Cities/Places, ZIP Codes, Census Tracts and Block Groups.

Users can:

  • obtain demographic analysis data (pre-populated Quick Reports or customized data sets) based upon single or multiple locations
  • discover and rank single (census or demographic) variables or filtered variables for specific locations
  • map variables - and also export data, maps, reports and GIS shapefiles for use outside of Simply Analytics (Excel, SPSS, QGIS).
    • You can visualize two variables on a map (select one variable and filter the second variable).
    • You can create spreadsheets to work with between two and six variables, but you cannot map more than two variables.
  • create spreadsheets to gather and analyze up to six variables, and produce various charts and graphs of results.

If you sign in as a Guest, you won’t need to create an account. Accounts are needed only to save search parameters and data results. 

The SimplyAnalytics tool allows one to create maps and data spreadsheets by mining pre-loaded data sets. These data sets include: United States census data, selected business buying data, and selected business points (companies). Results can be downloaded, manipulated, and mapped using the embedded GIS software. You can also load these data sets and shape files into more sophisticated GIS tools (i.e. QGIS, ESRI, etc.) for further analyses.

Quick videos showing:

      New SimplyAnalytics interface overview

Data included:

The default database includes very detailed United States census data on demographics, households, education, health experiences, buying behaviors, and more for the past two census runs.

Examples of data include:  (See the complete list of data variables and definitions)

Demographic Variables

Population, Age, Race, Income, Ancestry, Marital Status, Housing, Employment, Transportation, Families, and more.

Historical Census Data

Historical census data: including 1980, 1990 & 2000, plus current year census estimates and 5 year projections.

Business and Marketing Variables

Detailed Consumer Expenditure, Consumer Price Index, Quality of Life & Consumer Profiles, Business & Employee Counts by industry, and EASI© Market Segments & Life Stages.

Mediamark Research’s (MRI©) Survey of the American Consumer™: EASI, using MRI survey data, produces local estimates of usage and consumption (propensity) for thousands of specific and detailed products and services.

Experian SimmonsLOCAL: a powerful targeting and profiling system that provides insights into consumer behavior for all of America's 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands.

Experian Mosaic® USA: a household-based consumer lifestyle segmentation system that classifies all U.S. households and neighborhoods into 71 unique descriptive segments organized into 19 overarching groups. The classification is based upon similar income, buying habits, age household composition and life events.

Business Data

U.S. Business and Points-of-Interest data (over 5.5 million points) including legal name, business name, NAICS codes, address, telephone number, web address, and general description.

Health Data*

Answers to frequently asked questions about disease, health status, doctor visits and more

Health Questions Age 18+ & under 18

Death Causes

The supplementary Simmons Data Package covers hundreds of categories of credit card purchasing behavior under general topics including but not limited to:

  • Lifestyle (Demographics & Statements)
  • Hispanics Only (Special Demographics & Media)
  • Computers/Internet
  • Media
  • Entertainment/Leisure
  • Travel
  • Food (Baking, Condiments, Dairy, Frozen, General, Meat & Snacks/Deserts)
  • Beverages (Alcoholic & Non-Alcoholic)  
  • Daily Activity
  • Dining
  • Apparel
  • Shopping
  • Health & Beauty Aids
  • Medicine/Drugs/Ailments
  • Tobacco
  • Telecom
  • Financial Services
  • Household Products
  • Cleaning Products
  • Pets & Pet Food
  • Home Improvements
  • Home Furnishings & Appliances
  • Lawn & Garden
  • Electronics
  • Automotive


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