This guide provides detailed information and help videos about the SimplyAnalytics geospatial GIS information tool.
This tool allows researchers to discover and map or download spreadsheets based upon many data points and variables.
SimplyAnalytics (was SimplyMap)
SimplyAnalytics is a web-based mapping, analytics and data visualization program providing 65,000+ data variables. Users have access to demographics (census data), marketing data, consumer behavior (purchasing and product usage data including Consumer Expenditures), market segments, health, and businesses (points-of-interest, establishments, employees, retail sales) for States, Congressional Districts, Counties, Cities/Places, ZIP Codes, Census Tracts and Block Groups.
If you sign in as a Guest, you won’t need to create an account. Accounts are needed only to save search parameters and data results.
The SimplyAnalytics tool allows one to create maps and data spreadsheets by mining pre-loaded data sets. These data sets include: United States census data, selected business buying data, and selected business points (companies). Results can be downloaded, manipulated, and mapped using the embedded GIS software. You can also load these data sets and shape files into more sophisticated GIS tools (i.e. QGIS, ESRI, etc.) for further analyses.
Quick videos showing:
The default database includes very detailed United States census data on demographics, households, education, health experiences, buying behaviors, and more for the past two census runs.
Examples of data include: (See the complete list of data variables and definitions)
•Population, Age, Race, Income, Ancestry, Marital Status, Housing, Employment, Transportation, Families, and more.
Historical Census Data
•Historical census data: including 1980, 1990 & 2000, plus current year census estimates and 5 year projections.
Business and Marketing Variables
•Detailed Consumer Expenditure, Consumer Price Index, Quality of Life & Consumer Profiles, Business & Employee Counts by industry, and EASI© Market Segments & Life Stages.
•Mediamark Research’s (MRI©) Survey of the American Consumer™: EASI, using MRI survey data, produces local estimates of usage and consumption (propensity) for thousands of specific and detailed products and services.
•Experian SimmonsLOCAL: a powerful targeting and profiling system that provides insights into consumer behavior for all of America's 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands.
•Experian Mosaic® USA: a household-based consumer lifestyle segmentation system that classifies all U.S. households and neighborhoods into 71 unique descriptive segments organized into 19 overarching groups. The classification is based upon similar income, buying habits, age household composition and life events.
•U.S. Business and Points-of-Interest data (over 5.5 million points) including legal name, business name, NAICS codes, address, telephone number, web address, and general description.
•Answers to frequently asked questions about disease, health status, doctor visits and more
•Health Questions Age 18+ & under 18
The supplementary Simmons Data Package covers hundreds of categories of credit card purchasing behavior under general topics including but not limited to: