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Marketing 310 & 380: Company Research

Marketing: Sources useful for locating information for creating a marketing plan. (MKTG 310 & 380)

Company Profiles and More

Standard & Poor's NetAdvantage.   After choosing a company, the menu of the first page will display an overview, quotes, industry overview, and basic financial information.

Nexis Uni (new interface to Lexis-Nexis). Provides a variety of quantitative and qualitative info including news, financials, court cases, patents/trademarks, affiliations,& analyst reports. Guides from the database to help you locate information.

Yahoo Finance.  Company information includes current and historical market activity, news reports, analyst reports, and company profiles.


For additional details on searching for Company information see Company Research (MGMT 350)


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