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Marketing 310 & 380: Environment

Marketing: Sources useful for locating information for creating a marketing plan. (MKTG 310 & 380)

Purpose

The guide is designed to help students locate information for creating a marketing plan.

Data

SimplyMap  Census data, business data, and business points that can be manipulated and mapped. You can rank locations based on variables, create demographic analyses, and map variables to the county or sometimes the census Block.  If you sign in as a guest, you won’t need to create an account. Accounts are needed only to save search parameters and data results.

Statistical Abstracts of the United States - Statistics covering many different areas.  Check the table's footnote for the original source for more stats. on related topics.

U. S. Census -- American Fact Finder

U. S. Dept. of  Labor Statistics  A site full of interesting stats and reports profiling many areas of production, employment, expenditures, and leisure.  Take a few minutes to explore.

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