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Marketing 310 & 380: Associations

Marketing: Sources useful for locating information for creating a marketing plan. (MKTG 310 & 380)

Associations

Associations provide statistics, reports, and other information useful for the marketing professional.  To identify trade associations, use an Internet search engine (Google, Yahoo, Bing) and key in the industry and then the words:

          associations  retail associations  trade associations

 

Here are a few examples:

National Retailer Federation

Brewers Associations

National Restaurant Association

National Association of Manufacturers

 

 

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