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Marketing 310 & 380: Associations

Marketing: Sources useful for locating information for creating a marketing plan. (MKTG 310 & 380)


Associations provide statistics, reports, and other information useful for the marketing professional.  To identify trade associations, use an Internet search engine (Google, Yahoo, Bing) and key in the industry and then the words:

          associations  retail associations  trade associations


Here are a few examples:

National Retailer Federation

Brewers Associations

National Restaurant Association

National Association of Manufacturers



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