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SimplyAnalytics Information

This guide provides detailed information and help videos about the SimplyAnalytics geospatial GIS information tool.

This tool allows researchers to discover and map or download spreadsheets based upon many data points and variables.

SimplyAnalytics -- the data and the tool

SimplyAnalytics (was SimplyMap)

The SimplyAnalytics tool allows one to create maps and data spreadsheets by mining pre-loaded data sets. These data sets include: United States census data, selected business buying data, and selected business points (companies). Results can be downloaded, manipulated, and mapped using the embedded GIS software. You can also load these data sets and shape files into more sophisticated GIS tools (i.e. QGIS, ESRI, etc.) for further analyses.

You can rank locations based on variable values, create demographic analyses, and map variables to the county or sometimes the census Block level. 

You will need to create an account in order to save your work; you can always log in as a Guest at the bottom of the first page for anonymous work.

Quick videos showing:

      New SimplyAnalytics interface overview


Example project to show various options (locations, Variables, quick reports, etc.).

Data included:

The default database includes very detailed United States census data on demographics, households, education, health experiences, buying behaviors, and more for the past two census runs.

Examples of data include:  (See the complete list of data variables and definitions)


Demographic Variables

Population, Age, Race, Income, Ancestry, Marital Status, Housing, Employment, Transportation, Families, and more.


Historical Census Data

Historical census data: including 1980, 1990 & 2000, plus current year census estimates and 5 year projections.


Business and Marketing Variables

Detailed Consumer Expenditure, Consumer Price Index, Quality of Life & Consumer Profiles, Business & Employee Counts by industry, and EASI© Market Segments & Life Stages.

Mediamark Research’s (MRI©) Survey of the American Consumer™: EASI, using MRI survey data, produces local estimates of usage and consumption (propensity) for thousands of specific and detailed products and services.

Experian SimmonsLOCAL: a powerful targeting and profiling system that provides insights into consumer behavior for all of America's 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands.

Experian Mosaic® USA: a household-based consumer lifestyle segmentation system that classifies all U.S. households and neighborhoods into 71 unique descriptive segments organized into 19 overarching groups. The classification is based upon similar income, buying habits, age household composition and life events.


Business Data

U.S. Business and Points-of-Interest data (over 5.5 million points) including legal name, business name, NAICS codes, address, telephone number, web address, and general description.


Health Data*

Answers to frequently asked questions about disease, health status, doctor visits and more

Health Questions Age 18+ & under 18

Death Causes


The supplementary Simmons Data Package covers hundreds of categories of credit card purchasing behavior under general topics including but not limited to:

  • Lifestyle (Demographics & Statements)
  • Hispanics Only (Special Demographics & Media)
  • Computers/Internet
  • Media
  • Entertainment/Leisure
  • Travel
  • Food (Baking, Condiments, Dairy, Frozen, General, Meat & Snacks/Deserts)
  • Beverages (Alcoholic & Non-Alcoholic)  
  • Daily Activity
  • Dining
  • Apparel
  • Shopping
  • Health & Beauty Aids
  • Medicine/Drugs/Ailments
  • Tobacco
  • Telecom
  • Financial Services
  • Household Products
  • Cleaning Products
  • Pets & Pet Food
  • Home Improvements
  • Home Furnishings & Appliances
  • Lawn & Garden
  • Electronics
  • Automotive



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