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Marketing 310 & 380: Market Research Co.

Marketing: Sources useful for locating information for creating a marketing plan. (MKTG 310 & 380)

Reports, Announcements, Data, Best Practices, etc.

Some marketing research firms include interesting and useful information on their websites.  Look for tabs like news releases, insights, publications, reports, blogs.   Here is a short list of firms.

Nielsen

Harris Interactive

Burke  Be sure to look at the white papers.

C+R Research

comScore

BrainJuicer   Interesting web site.  Take a look at the blog.

Lab42

 

For more research firms:

GRIT 50 Most Innovative list

The 2014 AMA Gold Top 50 Report

 

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