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Marketing 310 & 380: Industry & Market Info

Marketing: Sources useful for locating information for creating a marketing plan. (MKTG 310 & 380)

Databases

Business Source Complete -  Select Advanced Search.  Enter industry.  Limit search to Publication Type:  Industry Profile and/or Market Research Report.  

Lexis-Nexis.- Click on Browse in the  Source Directory box at the top of the page.  Next select  Industries and Markets.

Standard & Poor's NetAdvantage. Choose an industry listed under S&P Publication Search.

Value Line Investment Survey.

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